Diffusion PR Expands Home and Interiors Portfolio with New Furniture, Lighting and Appliance Clients

Diffusion PR is expanding its presence in the home and interiors category, recently signing on a new wave of clients across furniture, lighting and home appliances as it continues to build a leading portfolio of design-driven brands. New client wins including POVISON, LUSA Lighting and Induction Hardware reflect the agency’s growing role as a communications partner for premium home companies looking to scale awareness, shape category narratives and drive measurable business impact.

Across its expanding portfolio, Diffusion is delivering custom-designed, integrated communications programs spanning earned media, events and creative activations, product sampling, and thought leadership. The latest client campaigns in home will home in on the following:

• For POVISON, a premium furniture retailer known for its timeless, design-forward pieces, Diffusion will position the brand as a high-end leader in the DTC furniture category while amplifying its continued growth in the U.S. market
• In support of LUSA Lighting, a premium home lighting brand offering a full suite of solutions designed to seamlessly illuminate modern homes, the agency will focus on driving product-led storytelling, increasing consumer education around premium lighting and supporting key sales moments
• Diffusion’s campaign for Induction Hardware, the new all-electric DTC appliance company, will introduce the brand as a category-defining force in sustainable modern kitchen appliances, highlighting its premium quality, high-performance induction appliances and mission to accelerate the shift toward fully electric, sustainable cooking.

This momentum builds on Diffusion’s impressive track record in interiors communications and DTC home brands, having executed numerous PR campaigns with brands including Burrow, Raymour & Flanigan, Chasing Paper, Dreo and many others across furniture, décor, textiles and smart home appliances.

Kate Ryan, Managing Director, US at Diffusion, commented: “The home category is being reshaped by brands that are rethinking everything from how products are designed to how they perform in everyday life. POVISON, LUSA Lighting and Induction Hardware each bring a distinct point of view to their categories, whether through design, technology or sustainability. Our focus is on translating that into clear, compelling narratives that resonate with both media and consumers—building visibility while supporting long-term growth.”