Mondo Robotics Appoints Diffusion as PR Agency of Record

Mondo Robotics, a robotics company creating accessible robots, has named Diffusion PR as its public relations agency of record. Diffusion will introduce Mondo Robotics to the U.S. market and support the launch of Beni, the first portable, all-terrain robot that independently films while following users around, designed to help capture and experience life’s moments without being pulled out of them. Diffusion will drive awareness and sales for Beni while positioning Mondo Robotics as a leader shaping the future of home robotics through technology that is approachable, practical and innovative.

Through a strategic PR program leveraging earned media, commerce editorial partnerships, product testing and targeted brand storytelling, Diffusion will help define what practical, everyday home robotics can look like for modern households across the consumer technology, lifestyle, robotics, and mainstream media landscape.

Mondo Robotics develops consumer robotics products designed to integrate seamlessly into daily life. Its first product, Beni, arrives at a pivotal moment for the robotics industry, as public interest accelerates but much of the conversation remains focused on workplace automation. By introducing a robot that is both technologically advanced and consumer-friendly, Mondo Robotics is helping redefine home robotics as practical, approachable and relevant for modern households.

Cody Skene, Marketing Director at Mondo Robotics, commented: “Beni represents a different way of thinking about robotics in the home. We want consumers to see that robots can be advanced without feeling intimidating, and useful without feeling industrial. As we prepare to introduce Beni to the U.S., Diffusion was our first call given their wealth of experience in the consumer tech space. Their understanding of how to make complex innovation feel relevant and their expertise in helping international companies build visibility in the U.S. is second to none.”

Kate Ryan, Managing Director at Diffusion, commented: “Mondo Robotics is taking the way we think about humanoid robots and turning it on its head. No longer just for those with hundreds of thousands of dollars to spare, Mondo Robotics is truly democratizing robotics and making them actually accessible to American consumers. At Diffusion, our goal is to bring tomorrow closer, and Mondo Robotics is doing just that. Our unmatched experience in consumer tech will help us drive meaningful awareness and momentum for the company’s first product, Beni, to U.S. consumers.”