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Pehr Names Diffusion PR Agency of Record
Pehr, the multi-category, grow-with-you baby and kid brand spanning apparel, nursery and gear, has named Diffusion PR as its public relations agency of record. As Pehr celebrates its 15th anniversary year and continues to expand its presence across the children’s lifestyle market, Diffusion will drive awareness, cultural relevance and increased brand visibility in mainstream consumer, business, parenting and lifestyle media.
Diffusion’s campaign for Pehr will focus on cementing the brand’s position as a company that supports families from baby through childhood. Through a strategic PR program leveraging earned media, thoughtful storytelling and founder-led narratives, Diffusion will amplify Pehr’s mission and showcase its ability to create products that go beyond the nursery.
Founded with the belief that children’s products should be both functional and beautifully designed, Pehr creates thoughtful essentials that grow alongside families. From apparel and accessories to nursery décor and everyday gear, the brand is known for its elevated aesthetic, high-quality materials and intentional design approach that blends sustainable and safe functionality with timeless style.
Jen Kelly, Co-Founder & Co-CEO at Pehr, commented: “As Pehr continues to evolve, it’s important that we tell our story in a way that reflects the heart of the brand and the families we serve. Diffusion stood out for their strong media relationships and proven ability to build impactful PR programs that help brands grow while establishing a distinctive voice in the market. We’re excited to partner with their team to celebrate Pehr’s next chapter and share our story with a wider audience.”
Kate Ryan, Managing Director at Diffusion, commented: “Pehr has built an incredibly thoughtful brand that resonates deeply with modern families, including many of our very own team members who are parents. As the brand celebrates 15 years in business, our campaign will help elevate Pehr’s founder story, highlight the breadth of their product offering, and ensure their sustainable, safe, and beautifully made products continue to stand out across key parenting, lifestyle and business media.”
