Diffusion kicks off 2021 with launch of Enterprise Technology division

Diffusion has today launched a new Enterprise Technology division, which will bring deep sector experience to address the specific communications needs of the rapidly-evolving global enterprise technology industry.

The new division is headed up by newly-appointed Director and Head of Enterprise Technology, Lucie Bickerdike, who previously led high impact campaigns for major technology brands and scale-ups including Salesforce, Google Cloud, Facebook, Ricoh and MessageBird in senior roles at Nelson Bostock Unlimited and KWT Global.

“I have been speaking directly to technology leaders over recent months about their yearning for a more ambitious and disruptive approach to PR and communication to help them make up lost ground in 2020. I can’t think of a better time to be able to offer ambitious enterprise technology firms a fresh comms perspective that marries deep sector expertise with Diffusion’s reputation for creativity, delivering business impact and a mindset that always seeks to challenge the status quo,” commented Lucie Bickerdike, Director and Head of Enterprise Technology.

“While Diffusion has a proud history of helping entrepreneurial and innovative brands make an impact amongst business and technology audiences, we knew we wanted to invest in a specialist offering for the enterprise technology space – and this year’s events have only amplified the strategic need. Lucie brings senior leadership experience and deep industry knowledge to perfectly complement our well-established B2B services in the UK and USA.” added Daljit Bhurji, CEO & Co-Founder, Diffusion.

Much has been said in recent months about the impact this year’s global Covid-19 crisis has had on the way we do business, now and in the future. For workforces all around the world, the pandemic was the catalyst that turned inertia into rapid transformation.

Now is the time for the enterprise technology industry to cement its role in shaping and defining the future of work – but, as many commentators have highlighted, the challenge of building “the new normal” isn’t just technological, it is also cultural. In this environment, the enterprise technology industry must take a leadership role in helping businesses to plan, communicate and execute change effectively, as well as continuing to produce innovative products and services.

It’s a challenge we cannot wait to embrace for ambitious enterprise technology brands!