Simple Appoints Diffusion PR as U.S. PR Agency of Record

Simple, a dynamic DTC office furniture company dedicated to making high-quality workspaces more accessible, has appointed Diffusion PR as its PR agency of record. Simple offers a curated selection of workspace essentials designed for home offices, small businesses, and anyone looking for a smarter way to buy office furniture.

Diffusion will launch a strategic campaign leveraging product seeding, influencers, seasonal gifting and promotional deals to raise brand awareness and position Simple as a standout alternative in the office-furniture market. By offering no order minimums, fast delivery, and a seamless purchasing experience, Simple is redefining the typically frustrating office furniture purchase process. Diffusion’s campaign will build brand awareness among buyers through earned media coverage and reviews in the mainstream business, consumer lifestyle and home spaces.

Launched in 2025, Simple delivers a straightforward, modern shopping experience that prioritizes value, transparency, and speed. By eliminating the traditional dealer model, the brand makes it possible for anyone – from small business owners to remote workers – to find durable, thoughtfully designed furniture without any markups or minimums. Each piece in Simple’s collection is selected to meet everyday needs with comfort, quality, and simplicity at its core.

Tyler Askren, VP of Operations at Simple, commented: “Simple was built on the belief that buying great office furniture shouldn’t be complicated. When seeking a PR partner, we needed someone who could tell that story and Diffusion immediately understood who we are and what we’re trying to do, which is a shake up in an industry that’s been slow to change. Diffusion’s deep experience with DTC brands and knowledge of the furniture category made them the obvious choice to help us introduce Simple to the world and build credibility with consumers ready for something better.”

Kate Ryan, Managing Director of Diffusion PR, commented: “Simple is bringing long-overdue simplicity and transparency to an industry that’s historically been complex and outdated. The brand is redefining what it means to buy quality office furniture: fast, fairly priced, and without middlemen. That kind of disruption is exactly where Diffusion thrives. Our campaign for Simple will flex our unmatched understanding and expertise in the DTC and home space, working to raise awareness and redefine how people approach furnishing their workspace.”