Diffusion Named PR Agency of Record for Madison Park

Madison Park®, the designer home essentials brand for every budget offering everything from bedding, blankets to curtains and towels at an affordable price, has appointed Diffusion PR as its public relations agency of record. Diffusion will spearhead the company’s media relations efforts, positioning Madison Park as the go-to choice for home goods that feel luxurious but without the luxury price tag.

Diffusion’s PR campaign for Madison Park will elevate the brand’s presence and introduce consumers to the brand’s suite of timeless home goods that make any space feel like home. Through an aggressive always-on media approach, Diffusion will leverage new product launches and seasonal and sales moments to drive brand awareness for Madison Park and its best-selling collections.

Launched as a registered brand in 2010, Madison Park, a JLA Home brand, has been delivering timeless, design-driven home solutions for years. Known for their three collections, Madison Park®, Madison Park Essentials®, and Signature Madison Park ®, the brand offers luxury home goods at a reasonable price and is sold at major retailers including Amazon, Kohls, Macys, and more. With upwards of 500 unique designs and curated collections that blend global inspiration and modern style, Madison Park has home essentials for any taste, vibe, or price point.

Claire Zhou, Ecommerce Account Manager at Madison Park commented: “Madison Park has always been about bringing a touch of luxury and comfort into every home, without the luxury price tag. Our focus has been on creating pieces that are timeless, versatile, and beautifully crafted for everyday living. Given their experience launching and growing home brands of all sizes, Diffusion was the obvious partner to help us elevate our voice in the home space and connect with new audiences.”

Kate Ryan, Managing Director of Diffusion, commented: “Madison Park embodies the kind of innovation and accessible sophistication that’s reshaping the home industry. At Diffusion, we are a team of home and design enthusiasts with decades of experience elevating home brands and we immediately understood the unique space that Madison Park has carved out in the home space – a wide assortment of high-quality, high-design products at various price points. Our team will bring the Madison Park story to life, engaging audiences and ultimately driving sales across its many e-commerce platforms.”

PRovoke Media: Madison Park appoints Diffusion PR Agency of Record