Diffusion’s industry-leading approach to driving effective and meaningful campaigns was recognized last night at the 2022 Big Apple Awards by our industry peers at PRSA-NY. Diffusion secured a full sweep across multiple categories in which our team was shortlisted, winning four Big Apple Awards for our work with Burrow, parcelLab, Scripps National Spelling Bee, and Loupedeck!
Amidst the COVID-19 pandemic, and the many restrictions that came along with it, Diffusion led the Honey, I’m Home: Maximizing Burrow’s Revenue Through Targeted Media Strategy campaign, as a way to safely and skillfully introduce the media to Burrow’s new bedroom collection. Our targeted media strategy resulted in over 580 pieces of earned media coverage, and largely contributed to a massive 68% increase in average monthly sales and a win in the Marketing Consumer Products: Non-Packaged Goods category.
However, Burrow wasn’t the only campaign that overcame the challenges of the pandemic. parcelLab, the leading Operations Experience Management platform, was a vocal thought leader that raised awareness around issues during the 2021 supply chain crisis. Diffusion’s campaign won the Marketing Business-to-Business Award. This research-led campaign, Supply Chain on the Brain, more than doubled its goal, seeing an average increase of 200% in website traffic from earned coverage between September and December 2021 and earned over 200 million impressions.
Diffusion also executed an attention-grabbing campaign around The Scripps National Spelling Bee and its commitment to inclusivity and accessibility. Through an impressive media strategy and earned partnership with Keke Palmer, Diffusion won the Events & Observances Award. Diffusion secured 20 pieces of feature coverage, doubling Scripps’ expectations for the campaign, garnering over 287M unique impressions, and supporting Scripps evolution and commitment to accessibility and inclusion.
And the cherry on the top of an incredible night, Diffusion’s campaign for Amplifying Brand Awareness of Loupedeck Through Strategic Media Relations won the Marketing Consumer Products Award for Technology. The campaign resulted in over 259 million impressions in 2021, a whopping 55% year over year increase as compared to 2020, elevating consumer awareness among key audiences.
A huge congratulations to our teams and clients for creating impactful, outstanding work!