The team at Diffusion is consistently executing impactful campaigns for our growing client portfolio. In 2019, our industry peers at PRSA-NY recognized the team’s incredible work, honoring Diffusion with no less than 4 Big Apple Awards for our work with Electron Wheel, Canary, the USA TODAY NETWORK and Ghostery.
Ahead of the launch of Electron Wheel’s Gen 2 Wheel and Google Assistant integration, Diffusion successfully coordinated the execution of a cross-country bike ride using the wheel, ending at the Consumer Electronics Show. The #RideToCES event earned Diffusion and Electron a Big Apple Award in the Events & Observances (More Than Seven Days) category. As a result of the campaign, Electron Wheel experienced a 37% increase in pre-order volume, more than doubling original goals.
Diffusion, together with smart home security brand Canary, won a Spotlight: Video award for Celebrating the First Week of Motherhood: Canary’s Mother’s Day Campaign. The team created a touching video celebrating the first days of motherhood – all filmed using Canary smart home cameras. The campaign generated more than 23.5M+ unique impressions, with Canary reporting a 50% uplift in device sales around Mother’s Day.
For Ghostery, a browser extension that blocks third-party data-tracking technologies, Diffusion took home both an honorable mention and a fourth win. Diffusion helped establish Ghostery as a leading market solution and champion of consumer privacy. Key media coverage appeared in Business Insider, Bloomberg, BuzzFeed, and Wall Street Journal, alongside notable op-ed placements with Fortune and MediaPost.