DiRx appoints Diffusion PR AOR

DiRx, a national online pharmacy eliminating barriers for medicine affordability and accessibility has appointed Diffusion PR as its public relations agency of record. By operating outside the insurance framework of an inefficient healthcare system, DiRx helps the forty-one percent of Americans who are uninsured or underinsured fill expensive prescriptions without exposing them to price fluctuations and supply chain issues.

Diffusion will support DiRx’s growth from an innovative early-stage company to industry leader, highlighting its commitment to consumer education and quality service through a campaign built around media relations, thought leadership and creative activations. Diffusion will target mainstream business, lifestyle and wellness, health and pharmaceuticals, and technology verticals to generate positive brand awareness for DiRx.

Founded remotely in 2020 during the pandemic by experienced leaders in generic pharmacy, digital health and health tech, DiRx has raised over $15 million in support of its mission to provide fairly priced generic medicine to all consumers, insured or not. DiRx works directly with manufacturers to ship medicines and life-saving therapies right to the door of the people who need them most.

Satish Srinivasan, Founder and CEO at DiRx, commented: “Access to important, sometimes life-saving medication seems to be constantly under threat. DiRx understands consumers are managing multiple medications and limited, costly insurance options while trying to navigate a complex and inefficient healthcare landscape. Our customers don’t have to worry about price increases or budgeting for new prescriptions thanks to our unique approach. DiRx needed an agency partner with a proven track record for developing educational content and delivering impactful campaigns for results-focused direct-to-consumer clients. Diffusion’s healthcare expertise, refreshing creativity and focus on accountability made them the right choice for our business.”

Ivan Ristic, President and Co-founder at Diffusion, commented: “As U.S. consumers grapple with inflation and economic uncertainty, DiRx has the potential to change lives by eliminating a major source of stress – affording and accessing necessary prescription medication. Our campaign is designed to shine a light on the success of DiRx as a rapid-growth industry innovator while articulating its unique vision for the future of pharmacy, to establish the brand as the trusted source of thought leadership in the space.”

PRovoke Media: DiRx appoints Diffusion PR