EduMe selects Diffusion as PR Agency of Record

EduMe, the mobile-based platform designed to give deskless employees access to relevant workforce trainings and knowledge, has appointed Diffusion PR as its public relations agency of record in the United States. EduMe has tasked Diffusion with a brand awareness campaign designed to generate recognition in the US and position EduMe as a leader in the on-demand workforce success industry.

Diffusion’s PR campaign for EduMe will generate awareness around the company’s customized solutions to improve workplace performance in the US market through a targeted media relations approach. The campaign will support EduMe’s existing partnerships with companies such as Uber and Gopuff, as well as new partnership developments that will elevate EduMe’s modern approach to effective employee microlearning. In addition to building awareness, the campaign will develop EduMe’s thought leadership profile, spotlighting key executives to address the everchanging workforce and the available tools that help drive success amongst deskless workers.

Founded in 2020, EduMe is the first European investment of Silicon Valley-based Valo Ventures. EduMe brings technology-enabled access, knowledge, and trainings to deskless employees, which currently stands at around 80% of the workforce. The platform enables companies to personalize training solutions for their workforce, in an effort to be better equipped for success and more effective across various industries, including but not limited to ridesharing and delivery companies.

Matthew Brew, Head of Marketing, EduMe commented: “With the workforce continuing to change and nearly 2.7 billion workers currently employed as deskless employees, EduMe believes it is more important than ever to modernize the way we train workers across various industries. As we expand our services in the US, we knew we needed a powerhouse PR partner to help tell our story, reaching a wider audience and customer base in a way that would positively impact our business development stateside. Diffusion’s passion for our mission and proven expertise in generating top-tier media coverage made our decision to work together an easy one.”

Kate Ryan, U.S. Managing Director, Diffusion, commented: “It’s safe to say we’ve probably all used a food delivery or rideshare app in the past year, not to mention the daily deliveries we find on our doorsteps from some of our favorite retailers. With demand on the rise, all of these services have on-boarded hundreds of new employees. EduMe has answered the critical need to help train all of these deskless workers via mobile, ensuring that they can be successful in their roles. EduMe is doing incredible work to modernize and elevate the microlearning industry for some of the biggest blue-chip companies, and our PR campaign will position EduMe as an emerging leader in the on-demand learning space.”

PRovoke Media: EduMe appoints Diffusion PR