Electron Wheel, the smart mobility company giving life to your favorite bike, has named Diffusion as its public relations agency of record. Electron Wheel’s all-in-one front wheel replacement system, which is available online and at national retailers, breathes new life into a standard bike while providing an affordable option for bikers looking for an electric ride. Diffusion will work with the company ahead of the much anticipated launch of its Gen 2 Smart Wheel, a cutting edge update to its popular original smart wheel designed to turn any bike into a full featured e-bike, enabling cyclists to ride farther, faster and smarter.
Diffusion’s PR campaign for Electron Wheel is anchored in in-depth product reviews and strategic trade show activations – including a major focus on the 2018 Consumer Electronics Show (CES). Diffusion will strategically highlight the pros and cons associated with both traditional e-bikes and other wheel replacement systems currently on the market, showcasing Electron Wheel’s unique features that offer the best of both worlds for any and every level of cyclist. In a market where electric bikes are usually an all-in commitment and other wheel replacement systems require costly and time-intensive installations, Diffusion’s campaign is designed to showcase Electron Wheel’s seamless set-up process and ability for flexible use as both a regular bike or e-bike.
James Parker, VP of Marketing and Operations at Electron Wheel, commented: “Electric bike use is still very much in the nascent stages for the wider population of cyclists. Knowing this, we developed an all-in-one solution that provides optimization for both the avid cyclist and the average bike rider. We needed an agency that would be able to communicate our key benefits on a larger scale, and we knew Diffusion would not only understand the nuances that solidify our unique position in the electric bike marketplace, but they’d also have the creativity and know-how to help us stand out among competitors.”
Kate Ryan, U.S. Managing Director at Diffusion, commented: “Electron Wheel is already capitalizing on the beginnings of the smart mobility movement – a space where everyone from Tesla to Microsoft are working toward mobility alternatives for the future. What’s incredibly attractive is that Electron Wheel is offering access to tech-forward mobility solutions for the everyday person here and now, at an affordable price point that doesn’t skimp on in-demand features like active hill assist and a mobile app for remote diagnostics. Our strategic media plan will showcase Electron Wheel as a best-in-class product, and also a brand making waves in the larger smart mobility industry.”