EyeBuyDirect Appoints Diffusion PR Agency of Record


EyeBuyDirect, the leading online retailer for prescription eyewear, has named Diffusion as its PR agency of record. EyeBuyDirect makes it easy to find quality, prescription eyeglasses and sunglasses online through its one-stop shop for all your eyewear needs. The brand integrates everything from in-house concepts and design to manufacturing, making them a beloved direct-to-consumer (DTC) brand for all eyeglass wearers.

Diffusion’s PR campaign for EyeBuyDirect will support the company’s mission to become the top D2C eyewear brand through an earned media and thought-leadership campaign, focusing on eyewear collection launches, brand partnerships, trend reports, and mission-driven and philanthropic campaigns. Diffusion will grow the brand’s overall consumer awareness, targeting media in the mainstream business, fashion, lifestyle, and eCommerce spaces.

Founded in 2006, EyeBuyDirect disrupted the online eyeglasses industry as one of the first brands to offer prescription eyewear at an affordable price. EyeBuyDirect carries that spirit of innovation today, as it seeks to pave new ground and lead the market in providing quality eye care that is accessible for everyone, improving customers’ lives and forging a path to become the world’s most diverse ecosystem for optical consumers.

Jim Merk, Brand Director at EyeBuyDirect, commented: “We consider glasses a superpower. The right pair of glasses not only helps correct your vision, but also makes you look great. That combination is a great way to boost your confidence and brighten your day. EyeBuyDirect is committed to empowering people to choose a perfect pair of glasses at a price that allows an extra pair or two, so you can get prescription sunglasses or a pair you use when working out. Anyone who has bought glasses the traditional way knows the cost doesn’t lend itself to this type of shopping, but buying direct makes all this possible. We’ve dedicated ourselves to being a leader in the industry, paving the way for exceptional products and customer experience and when we met Diffusion, it was uncanny how well they understood our mission, audience, and community. Their enthusiasm around our brand and proven track record and success in the DTC space sparked instant chemistry, making our decision to partner a no-brainer.”

Kate Ryan, Managing Director, US of Diffusion, commented: “At Diffusion, we want to work with brands who are changing and challenging their industries – which is exactly what EyeBuyDirect is doing. They are market leaders because of their commitment to providing incredibly trend-forward glasses at an affordable price. Our team personally understood the challenge of finding affordable prescription glasses from existing brands and recognized the immense opportunity EyeBuyDirect has to build further awareness, gain market share and build upon the company’s existing momentum as a market leader. And it doesn’t hurt that we’re going to be wearing the absolute best prescription and blue-light glasses on the market while doing it.”