Diffusion Named AOR for Folio Society


The Folio Society, publisher of a curated range of breathtakingly beautiful, illustrated books, has named Diffusion PR as its PR agency of record. The Folio Society brings together the world’s greatest writers and thinkers with state-of-the-art design and craft heritage to create timeless hardback books that are treasured, passed down and kept for years.

Diffusion’s PR campaign for The Folio Society will highlight the company’s mission to turn every book into an individual work of art, from literary classics to contemporary best sellers and beloved children’s books. The Folio Society brings an unprecedented level of detail to each book, working with illustrators and designers, and spending countless hours to perfect every brush stroke and detail. Through earned media relations, product seeding, and support for key book launches, the campaign will emphasize the extraordinary craftsmanship for which the brand is known as well as its journey in sustainability towards B-Corp status.

An employee-owned independent publisher, The Folio Society has been a champion for book lovers since it was founded in 1947. The editorial and design team focuses on quality, creating unique, covetable books that are passed down from generation to generation.

Joanna Reynolds, CEO at The Folio Society, commented: “Every Folio book is a labor of love and borderline obsession. We publish books that are exquisite aesthetically, but equally they are designed to be read. In a digital age, we’re committed to creating a tangible product with lasting craftmanship. Diffusion has a proven attention to detail, a deep understanding of the consumer mindset, and an ability to place our product into the hands of those who will enjoy it most.”

Kate Ryan, Managing Director of Diffusion, commented: “Books can entertain us, teach us and change the world. As avid readers in our personal and professional lives, we’ve been admirers of The Folio Society’s beautiful hardbacks for a while, as they offer some of the most notable publications of our time. We’re naturally drawn to Folio’s experience as a great independent publisher, but also as a female-led, employee-owned and sustainably minded business. We’re experts at pulling all of these variables together to craft a comprehensive story for press, and we’re looking forward to bringing our campaign to life to shine a spotlight on all Folio has to offer.”

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