Harper Wilde, the DTC, no B.S. ‘underthings’ brand for women, has selected Diffusion as its public relations agency of record in the U.S. Best known for its curated selection of six extremely comfortable go-to bras for every day of the week, Harper Wilde has tasked Diffusion with its 2021 product launch roadmap and generating additional brand awareness for the much-loved brand.
Diffusion’s PR campaign for Harper Wilde will include proactive media relations designed to generate ongoing seeding and review opportunities, both of Harper Wilde’s current suite of popular basics, as well as its limited edition bras designed to ‘lift up the ladies’ and further the brand’s mission of giving back to important causes. Diffusion will also work with Harper Wilde on several new additions to the company’s product line-up, helping it expand into new product areas as the brand grows and evolves.
Founded in 2017 out of frustration with the over-priced, hyper-sexualized intimate apparel industry, Wharton graduates and co-founders Jane Fisher and Jenna Kerner set out to change the conversation by building everyday bras that are ethically made, fairly priced and extremely comfortable. In addition to its mission to Lift up the Ladies, Harper Wilde also launched a one-of-a-kind bra recycling program that has recycled more than 30,000 bras.
Jenna Kerner, co-CEO, Harper Wilde, commented: “2020 was an incredible year for Harper Wilde, and we knew 2021 was on track to be even better. We knew we needed a PR partner who had shepherded other well-known direct-to-consumer brands through periods of intense growth and scale, so we looked to Diffusion. Their track record of boosting brands in the DTC space, along with their smart approach to product launches, made it an easy decision for us.”
Kate Ryan, U.S. Managing Director, Diffusion, commented: “For too long, the bra industry has ignored the people it actually serves – everyday women. Women like me are tired of the over-sexualized approach to bra marketing and the general brainwashing that a bra should be worn for someone other than yourself. Our PR campaign will position Harper Wilde as reinventing the old-school approach to shopping for your underthings, focusing on leaving women feeling empowered and also incredibly comfortable. Trust me, once you try one of Harper Wilde’s buttery soft, smooth and supportive bras, you’re a brand fan for life.”