Jack Mason, the Texas-born watch company bringing independence, approachability and legacy to the watch industry, has selected Diffusion as its global public relations agency of record. Diffusion is tasked with all corporate and consumer media relations for the popular watch brand sold online at www.jackmasonbrand.com and in more than 150 retailers around the world, including Nordstrom.
As PR agency of record for Jack Mason, Diffusion will work with the brand on all corporate news, including a focus on the company’s Dallas, TX based showroom and atelier. In addition, Diffusion will lead all consumer PR efforts, educating today’s consumer on what to look for in a quality watch as well as spearheading multiple new product launches for the brand as well as seasonal releases and promotions throughout the year – making a Jack Mason watch the must-have milestone purchase fashionable enough to be worn every day, yet timeless enough to last a lifetime.
Offering six unique and thoughtfully designed collections – Aviation, Nautical, Field, Racing, Diving and Heritage – Jack Mason is committed to bringing the milestone moment back to the joy of owning a watch, ensuring it’s an item you not only buy to simply tell the time, but that it is a classic, meaningful gift for a graduation, wedding, or new job. Focused on building a timepiece that can be handed down from generation to generation, Jack Mason’s watches are built to return prestige to watch ownership .
Van Leigh, EVP and Head of Marketing at Jack Mason, commented: “Over the past few years, and as the fast fashion movement has grown, so too has the concept of a trend watch meant to last just one season. At Jack Mason, we’re big believers that a watch is so much more than an accessory – it’s a meaningful possession that can become a family heirloom. Diffusion immediately understood our background, vision and goals and matched our passion for beautiful, timeless timepieces that tell a unique story. Diffusion has exceeded our expectations when it comes to strategic counsel, media relations skills and overall industry expertise.”
Kate Ryan, U.S. Managing Director, Diffusion, commented: “Today’s savvy shopper will go out of their way to buy from a brand that is an expert in their field, and Jack Mason has that in spades. Jack Mason’s watches are gorgeous, quality timepieces that will last a lifetime, yet at an affordable price point that any consumer can aspire to. Our PR campaign will recall the joy of giving and receiving a classic timepiece at a major life milestone. As the owner of a 42mm Jack Mason Aviator watch, I can’t recommend the brand more and our PR campaign will establish the brand as a category leader.”
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