Juiced Bikes, the leading electric bike (e-bike) innovator specializing in top performance and safety standards, has selected Diffusion as its public relations agency of record. Diffusion’s campaign for Juiced Bikes will focus on targeted media efforts to secure earned feature and review coverage to drive awareness of the brand’s unparalleled design features in a saturated market.
Diffusion’s PR campaign will position Juiced Bikes at the intersection of both performance and safety. A primary pillar of the campaign will include original research, supported by a strategic thought leadership approach, to illustrate the brand’s expertise in rider welfare and protection to top-tier consumer, technology, and lifestyle media. Diffusion’s campaign will also build relationships for the brand via product demos and review unit seeding, raising awareness of Juiced Bikes as the number one e-bike when it comes to safety-first innovation and powerful performance.
Founded in 2009, Juiced Bikes is a pioneer in offering the perfect mix of performance by design and rider safety. Juiced Bikes is dedicated to leveraging advanced technologies to effectively support their riders through an expanding range of electric transportation products. Juiced Bikes are armed with the company’s 52-Volt battery (Certified to UL 2271) to provide a seamless and safe ride for all users.
Kerri Kauffman, Chief Revenue Officer, Juiced Bikes, commented: “For nearly 15 years, Juiced has been a leading innovator in the U.S. e-bike market obsessed with providing riders with the most performance packed and safest micro mobility products. When we came to Diffusion, we quickly discovered their impressive record successfully supporting challenger brands, and knew they’d be the right partner to further elevate the Juiced brand among media and consumers. At Juiced, we’re constantly challenging the status quo in the e-bike industry and through our new partnership with Diffusion we’re excited to share a revolutionary new way to ride with an even broader audience.”
Kate Ryan, US Managing Director of Diffusion, commented: “Diffusion is dedicated to supporting brands that have an ambitious vision to ultimately transform the future faster. As consumer needs continue to shift in the new era of transportation, Juiced Bikes is leading the e-bike market in design and critical safety technology. Our PR campaign will focus on spotlighting the greater significance of how Juiced is pushing e-bike boundaries to disrupt the motorized transportation market for the better, without sacrificing style or innovation.”
PRovoke Media: Juiced Bikes Appoints Diffusion PR