Meural an art tech startup specializing in a digital connected canvas, has named Diffusion as its agency of record. The agency is tasked with raising the company’s brand awareness among general consumers and art enthusiasts, as well as driving sales of the Meural Canvas, a digital connected canvas that aims to bring the museum and gallery experience directly to people’s homes.
Diffusion’s strategic media relations campaign is designed to highlight Meural’s mission to democratize access to art and photography for those that lack the sufficient time, money, or proximity to experience visual culture on a regular basis. The campaign will also leverage the features of Meural’s product to position it as an innovative offering poised to disrupt the long- standing conventions of art consumption.
The Meural Canvas lets people stream, as well as upload artwork of their choosing directly to their walls via an elegantly handcrafted frame. The canvas is equipped with an LCD matte screen display and intuitive gesture control system created to evoke the texture-rich, lifelike quality of traditional artwork that can be swapped with the wave of a hand. Alongside the impressive hardware, Meural’s online platform features over a thousand carefully curated works from artists and photographers past, present, and future thanks to the company’s various licensing partnerships with renowned institutions such as Eyes on Walls, Lomography, Bridgeman Images, Sedition, the New York Public Library, and more.