parcelLab Appoints Diffusion as PR Agency of Record


parcelLab, the retail technology innovator transforming how brands and consumers interact post-purchase and beyond, has appointed Diffusion as its public relations agency of record in the United States. Best known for its Operations Experience Management platform that unlocks the full potential of the post-sales experience for brands and consumers, parcelLab has tasked Diffusion to support its ambitious growth and international expansion goals, particularly in North America.

Diffusion’s PR campaign for parcelLab will include creative activations, proactive media relations, content creation and the development of insightful data-driven thought leadership campaigns that highlight the overlooked post-purchase opportunity in the customer sales lifecycle for brands. The campaign will bring to life how parcelLab’s technology platform enables brands to not only catch up, but set a new bar for customer experience, satisfaction and loyalty in their respective sectors.

Founded in Germany in 2015, parcelLab gives consumers new reasons to fall in love with brands by unlocking a whole new part of the customer journey: post-purchase. More than 500 brands worldwide, including Ikea, Puma and Bose trust parcelLab’s platform to make the post-purchase and delivery experience more customized, personal and useful for their customers. In May 2021, parcelLab secured $112M in series C funding led by global venture capital and private equity firm, Insight Partners.

Julia Henry, US Marketing and Communications Manager, parcelLab, commented: “While the past year has been one of tremendous growth for eCommerce, too many brands are still missing a huge opportunity failing to properly manage the post-purchase customer experience. Our platform, trusted by an ever-growing number of leading brands worldwide, turns the operational and data complexities brands must handle into value-generating customer communications. As we expand our global footprint, the U.S. is a key growth market, and we needed a PR partner with heavyweight ability to tell our unique story. Diffusion’s creativity and refreshing approach to PR, coupled with their record of successfully impacting the growth of retail technology brands in the U.S., made it an easy decision for us.”

Ivan Ristic, President, Diffusion, commented: “Following a year that supercharged major changes in consumer shopping behavior, eCommerce brands worldwide are seeing the stakes rise, as well as their customers’ expectations. parcelLab is uniquely positioned, through its innovative technology platform, to help brands worldwide level-up their eCommerce game and extract tremendous value from the often overlooked post-purchase phase. Our campaign for parcelLab will drive awareness of how their platform enables brands to take advantage of this huge, untapped opportunity.”