Pearl appoints Diffusion PR AOR

Pearl, the only AI platform combining advanced LLMs with a network of 12,000+ human experts to verify responses and answer tough questions, has named Diffusion as its PR agency of record. Purpose-built for tackling high-risk, high-stakes questions, Pearl delivers real-time, verified answers with unmatched precision; Pearl is proven to be 55% more accurate than leading models.

Diffusion’s PR campaign for Pearl will support the company’s mission to redefine what is possible with AI, one trusted answer at a time, creating a future of combined intelligence – human and AI – to empower, protect and elevate humanity. Through earned media relations, thought leadership, speaking and awards, the campaign will educate around AI quality, risk and monetization, the largest obstacles currently facing leading LLMs like ChatGPT and Gemini.

Led by Andy Kurtzig, who founded JustAnswer in 2003, Pearl is poised to disrupt the AI market with the most accurate responses thanks to its human-in-the-loop model. According to a recent Georgetown study, it could cost an astronomical $1 trillion to improve AI’s quality by just 10%. The company envisions a future of intelligence that is not about choosing between human intuition and AI precision but uniting both in one strong platfrom.

Andy Kurtzig CEO at Pearl, commented: “At Pearl, we believe AI isn’t just confidently wrong – it’s dangerously reckless. Given what we know about hallucinations, we need better solutions immediately to avoid risking more lives. As an industry, we’ve gotten ahead of ourselves, focusing on innovation while forgetting about trust and business viability. Pearl empowers users and companies to leverage AI safely and break down barriers that have held society back for decades. We chose Diffusion’s for its expertise in reaching B2B and tech-minded audiences while developing corporate thought leadership around the future of AI.”

Kate Ryan, Managing Director of Diffusion, commented: “In an era of increasing reliance on AI for complex decision-making, the quality of AI-generated insights and the potential for mistakes undermine its reliability as a collaborative tool. Society demands a higher standard of AI performance, and we take pride in our partnership with a company at the forefront of bridging the gap between trust and innovation. Their visionary approach, which seamlessly integrates human expertise with the efficiency and accessibility of AI, instills confidence in the future of this transformative technology.”

PRovoke Media: Diffusion PR named AOR for Pearl