Enso Rings, the premium silicone ring brand providing a safe, stylish and comfortable alternative to traditional wedding rings and metal bands, has selected Diffusion as its public relations agency of record. Diffusion is responsible for all corporate and consumer media relations for the Utah-based company, tasked to elevate the company’s brand awareness with both industry and consumer media stakeholders.
As the appointed PR agency of record for Enso Rings, Diffusion will work with the brand on several new product launches. The overall PR program will educate today’s consumers on the practicality of silicone rings over metal, especially for those with active lifestyles or careers where a metal band may get in the way of their day-to-day tasks. In addition, Diffusion will also oversee an expansive product seeding program with both traditional and new media, tasking reporters and influencers to live the Enso Rings experience with exclusive media-only events.
Enso Rings offers comfortable, safe, stylish and versatile silicone rings for men and women of all ages, perfect for all jobs and activities. As the premium alternative to metal rings and wedding bands, Enso Rings provides the convenience needed when traveling, working, exercising or going about a daily routine. Enso Rings is especially popular with professionals who would otherwise not be able to wear a ring on the job, from doctors and nurses to firefighters, police officers and military, among others.
Romney Williams, CEO of Enso Rings, commented: “Given the emphasis we place at Enso Rings on our mission to be a force for good, it is vital that our partners embrace that mission. And, since we design, produce, and sell a product that’s offering an alternative to something as cornerstone to our culture as the wedding band, it’s even more critical for our PR partner to not only share that vision, but also demonstrate that they truly understand this perspective. Diffusion’s proven track record of working with direct to consumer coupled with their deep understanding of our vision for the brand, made them a great fit for us.”
Kate Ryan, U.S. Managing Director at Diffusion, commented: “We love working with direct to consumer brands because of the power and control they have over their product and their brand – often willing to challenge the status quo. Enso Rings appealed to us because not only are their rings beautiful but they offer a unique accessory for a really wide range of consumers. Our campaign will position Enso Rings as the ring alternative for consumers with active, on-the-go lifestyles, putting the brand forward as the solution for anyone that wants to continue showing the world their commitment without sacrificing on fashion.”
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