Topdeck Travel, the number one provider of group trips for 18 to 30 somethings, has appointed Diffusion as its agency of record to handle the company’s introduction into the U.S. market. Tasked with raising brand awareness and driving bookings across North America, Diffusion’s strategic media relations campaign is designed to highlight Topdeck Travel’s global expansion and position group travel as the best way for millennials to experience authentic trips. The campaign will capitalize on wanderlust trends amongst youth travelers while driving recognition of Topdeck as the go-to company for hassle free group travel for like-minded individuals.
Recognizing millennials desire to travel solo but not alone, Topdeck empowers people to take mind broadening trips while exploring new countries and making new relationships across the globe. Offering over 350 tours in 65 countries, Topdeckers can fully immerse themselves into a destination’s local culture, from the accommodations provided to the local cuisine, turning a standard vacation into a one of a kind mind broadening trip, all at a great value. Topdeck saves travelers time, money and the strains of planning, allowing them to enjoy every aspect of a vacation and live in the moment instead of behind a screen.