Diffusion, an international integrated communications agency, has been appointed by USA TODAY NETWORK, which is part of Gannett Co., Inc. and comprises USA TODAY and 109 local media brands including Arizona Republic and Indianapolis Star, as its public relations agency. Diffusion will support the network across a range of corporate and consumer initiatives to directly impact perception, growth and readership.
Diffusion will promote USA TODAY NETWORK’s continuously evolving and innovative approach to applied technologies for reporting and storytelling, such as virtual reality, as well as showcasing the network’s vast footprint across the country as a mainstay media brand with deep, local community ties. Through a set of tailored activations, the overall campaign will target C-suite executives, millennials and a general US population to impact readership while promoting corporate communications to target technology, advertising and media influencers.
An integrated media company, the USA TODAY NETWORK is fueled by award-winning news organizations and journalists across the country. The network employs more than 3,800 journalists with a net unique monthly visitor count of more than 100 million and more than 1.5 billion monthly page views.