Verb Energy, makers of all-natural energy bars that are ordered by text message, has hired Diffusion to support U.S. public relations initiatives. Diffusion is responsible for all corporate and consumer media relations as it works closely with the brand to raise awareness of Verb’s innovative text-to-order DTC model, and a new initiative around helping healthcare workers fighting on the frontlines of COVID-19.
As the appointed agency of record for Verb Energy, Diffusion will coordinate with the brand to build its profile as a leader in the DTC industry, touting its unique customer service-oriented approach. The PR program will also support Verb Energy with an immediate effort to supply over half a million energy bars to healthcare workers fighting COVID-19 around the United States. Diffusion will also help Verb Energy drive awareness around upcoming new flavors, products and support new partnerships by way of a product seeding program to allow reporters, influencers and reviewers to taste the delicious, all-natural bars for themselves.
Verb Energy bars are a convenient and easy way to add some much-needed energy into the day, in an all- natural, delicious package. Verb Energy bars are just 90 calories, come in four delicious flavors and contain the same amount of caffeine as a shot of espresso (65 milligrams) without the coffee jitters or crash. Customers can order Verb Energy bars with just a text message, and they are delivered directly to their door for a one- time trial, or a monthly subscription that is completely flexible and convenient.
Bennett Byerley, Co-Founder of Verb Energy, commented: “Verb Energy was founded with a simple mission to deliver healthy, delicious energy to our customers anywhere and anytime. For us, it’s key that we have a PR partner that understands how our brand and product are changing the DTC landscape, and when it comes to firms matching that description, Diffusion’s track record with disruptive DTC brands made them a great fit for our team.”
Kate Ryan, U.S. Managing Director at Diffusion, commented: “You can always count on a DTC brand to take ‘business as usual’ processes and make them better, and Verb is a leading example. The direct-to-consumer space is very familiar with us, and we’re leveraging our experience and proven track record to make Verb Energy the go-to option for anyone looking for an extra boost of convenient, delicious energy.”
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