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Wattpad Appoints Diffusion as PR Agency of Record
Wattpad, a leading webnovel platform and storytelling community that brings together readers and writers from around the world, has appointed Diffusion PR as its public relations agency of record. Diffusion’s work for Wattpad will position the platform as the home of fandom and highlight how Wattpad drives pop culture through storytelling, with a campaign focusing on the brand’s evolution, creator voices, platform trends and executive thought leadership.
Wattpad celebrates and drives fan, internet and pop culture. The platform is a global destination for readers and writers that want to amplify unique and diverse voices and stories. Diffusion’s campaign will highlight how Wattpad has transformed fiction and fandom by enabling anyone to share their story.
Founded in 2006, Wattpad is a fan-favorite destination for Young Adult (YA) and New Adult (NA) stories, steamy romances, fan-driven content, and other fiction categories. Part of WEBTOON Entertainment’s global IP & Creator Ecosystem, Wattpad enables writers to build global audiences for their stories through writing resources and creator programs, giving writers the opportunity to extend their fandoms into other formats such as film, TV and publishing. Wattpad adaptations have exploded in popularity, with films and series like After, Sidelined: The QB and Me, and The Kissing Booth all originating on the platform. Wattpad combines art and science to unearth remarkable stories and cultivate the fandoms driving the future of entertainment.
Kiel Hume, VP, Head of Global Communications for WEBTOON Entertainment, commented: “Wattpad is where fandom thrives, a platform where people all over the world find community and connection over stories. Wattpad’s vision is to entertain and connect the world through stories, empowering diverse voices and storytellers everywhere. It was clear from the beginning that Diffusion not only shared our passion but demonstrated the team’s own expertise and ability to drive brand awareness and affinity for Wattpad. With Diffusion’s support, we’re confident Wattpad will continue to be the first stop for any engaged reader or writer interested in the future of both publishing and entertainment.”
Kate Ryan, Managing Director of Diffusion, commented: “Our clients are category-driving, innovative brands breaking barriers in their respective industries. Wattpad is doing just that in the storytelling technology space, and they have a clear vision for the future of publishing. Our campaign will spotlight how Wattpad is driving the pop culture conversation, with exciting opportunities for creators, industry-powerhouse leadership and a strategy deeply rooted in data. As huge fans of Wattpad, our team leapt at the chance to tell the company’s stories – and to create new ones together.”
