Zakeke Appoints Diffusion PR Agency of Record


Zakeke, the professional visual solution that allows brands to seamlessly customize product offerings through 2D, 3D, and AR technology, has appointed Diffusion as its public relations agency of record. By integrating high tech solutions with e-commerce and retailers’ back-end, Zakeke provides a unique and customizable shopping experience that leads to more sales and better customer experience.

Diffusion’s PR campaign is focused on Zakeke’s global expansion, providing support as they grow their customer base across 400 industries spanning fashion and jewelry to gaming and sports equipment. Through a campaign with a heightened focus on media relations and thought leadership development, Diffusion will target mainstream business, technology, retail, and e-commerce press to generate increased brand awareness and position Zakeke as a leader in the visual shopping space.

Founded in 2017, Zakeke transforms the customer shopping experience by using a secure platform with interactive technology that allows retailers to engage customers in a unique visual experience that helps businesses scale and offer unrivaled shopping experiences – both in brick-and-mortar stores and in e-commerce.

Zakeke’s technology can be utilized by e-commerce companies or those servicing other businesses that want to integrate a CPQ solution and web-to-print. Its solution integrates with e-commerce platforms, online marketplaces, and Application Programming Interfaces (API). It serves over 6,000 customers worldwide including Armani, A. Testoni, Clipper, Ecocup, Ubisoft and Valentino. Zakeke is cloud-based, cross-platform and multi-lingual, making it easy for business of all sizes to improve their operations and scale.

Angelo Coletta, CEO and Co-founder, Zakeke, commented: “The world of commerce is evolving and living the visual revolution, and at Zakeke, we are built to respond to the changing conditions of the market and the world through our omnicommerce approach. We are confident that our technology empowers brands to create the best visual shopping experience, which ultimately helps them scale. As we look to grow our presence globally, innovation and experience were of utmost importance to us in selecting a PR partner. The understanding and background Diffusion has in the e-commerce technology space made the decision to work together an easy one.”

Ivan Ristic, President, Diffusion, commented: “The pandemic has shifted what it means to shop online. The competition for e-commerce sales has only grown stronger, and it has become increasingly important to provide customers with a seamless and engaging shopping experience. Zakeke makes creating a personalized, deeply engaging online shopping experience a reality for businesses of all sizes. Our campaign for Zakeke will position the company as changing the way retailers integrate 2D, 3D, and AR technology into the e-commerce experience.”

ProvokeMedia: Zakeke appoints Diffusion PR AOR