The campaign focuses on promoting the mantra that no learner is left behind, looking to challenge the status quo and reduce any unfair stigmas that may exist around neurodiversity. With the aim of reaching Cognassist’s core audience of businesses, apprenticeship providers and educational institutions, we included a mixture of thought leadership, reactive issues commentary and corporate profiling.
To further highlight the lack of awareness and support for neurodiversity in the workplace for apprentices, Diffusion and Cognassist conducted an audit of the top 50 apprenticeship providers in the UK and measured their performance in supporting neurodiverse learners – investigating areas such as recognition of neurodiversity, accessibility tools and support services. This was pitched to secure a wave of media exposure.
The campaign additionally shed light on the issue of women often going undiagnosed until later in life, the impact this has on their career development together with guidance on how to identify neurodiversity in young professionals starting their careers.
To help journalists understand neurodiversity, Diffusion offered national media contacts their own Cognassist cognitive assessment, analysis of their cognitive profile together with an introduction to neurodiversity and the challenges that result from under diagnosis.