Menzies, one of the UK’s leading business advisory and accountancy firms, has appointed Diffusion to build brand awareness and cement it as a leading player in the industry as it scales following recent rapid growth. Following a competitive pitch, Diffusion’s scope will highlight the key role that Menzies plays in today’s world as it helps SMEs, large corporates and high net-worth individuals, meet their ambitions.
The campaign will amplify Menzies’ brand beyond the accountancy sector and position it as the voice of business and commercial thinking through robust thought leadership from its leading team of experts. Spanning all major verticals from manufacturing and property to retail and technology, Diffusion will work with Menzies’ team of sector and service line experts to develop campaigns and content grounded in real-world insight that resonate with businesses.
Ranked 6th in Accountancy Age’s Mid-Tier Power Index, Menzies delivers a complete range of services, including tax compliance, audit and accounts advisory, corporate finance, business recovery, and people solutions. Its nationwide team of over 600 industry experts apply a human approach to strategic business advisory.
Diffusion’s campaign will be built around understanding and helping UK businesses to overcome the key barriers to growth, supported by a core press office, thought leadership, spokesperson profile building and issues commentary strategy.
Menzies, commented: “The Diffusion team impressed us with the scale of their vision for Menzies and pushed us to consider how we take the company to the next level of our growth journey with PR and smart thought leadership as a vital element. As a business we’re growing rapidly but we operate in a very competitive space. Diffusion were able to demonstrate how we can really use PR to differentiate and distinguish ourselves in the market. They’ve encouraged us to think outside of our comfort zone to look at creative B2B PR tactics which amplify marketing and lead generation, as we showcase the wealth of support Menzies offers businesses today.”