Grand Hotel Villa Serbelloni Names Diffusion US and UK PR AOR


Grand Hotel Villa Serbelloni (GHVS), a historic five-star hotel on Italy’s stunning Lake Como, has selected Diffusion as its public relations agency of record in the U.S. and U.K. Diffusion is responsible for all corporate and consumer media relations for the hotel, tasked to elevate its brand awareness amongst consumers, travelers and event planners.

As the appointed PR agency of record for Grand Hotel Villa Serbelloni in the U.S. and U.K., Diffusion will work with the hotel to articulate to key stakeholders why GHVS offers an unmatched travel experience. Family owned since 1918, the hotel offers exquisite architecture, a Michelin-star restaurant and a gorgeous destination in Bellagio, Italy. Through press trips to showcase the beauty GHVS has to offer, Diffusion will demonstrate to media and influencers that the already critically lauded hotel is an ideal vacation and wedding destination. Beyond this, a media seeding program will ensure continued coverage to tell the hotel’s unique story to prospective travelers looking for an unforgettable luxury getaway.

Staying with Grand Hotel Villa Serbelloni gives travelers the increasingly rare benefit of a truly restful and restorative holiday, immersed in the rich culture and natural beauty of Lake Como. GHVS is not the typical luxury hotel, and being a guest brings an opportunity to be a part of their long and storied history. Throughout their stay, travelers will find an impressive combination of beautiful surroundings, heritage, luxury accommodations and unparalleled service.

Jan Bucher, Owner of Grand Hotel Villa Serbelloni, commented: “This hotel has been in my family for over 100 years, and my father and grandfather worked tirelessly throughout their lives to build and maintain it to what it is today. When guests stay at Grand Hotel Villa Serbelloni, I’m honored that they get to see this side of my family’s history. We needed a PR partner who would tell this unique story, and we saw that Diffusion’s deep experience and creativity could help us elevate this messaging for the future.”

Kate Ryan, U.S. Managing Director at Diffusion, commented: “A story as rich as the Bucher’s is rare, and just a cursory glance at what the hotel offers shows the passion and dedication they have to offering the best for their guests. It’s easy to see why time and time again, the Grand Hotel Villa Serbelloni has been named as a top hotel, and our campaign will create new, special moments to showcase the hotel as a destination for anyone looking for an idyllic trip to Bellagio with beautiful views of Lake Como.”