Agility in Mind transforms with Diffusion


Agility in Mind, the business agility transformation consultancy, has enlisted Diffusion UK as its retained B2B PR agency to promote its agile approach to ambitious business leaders.

At a time when businesses are under immense pressure from shareholders, workforces and consumers to become more sustainable, diverse and efficient, senior decision makers are facing a myriad of new challenges. Agile frameworks, with their focus on incremental organisational change and whole-company mindset shifts, are the perfect catalyst for shaking up antiquated processes and responding dynamically to changes in the market.

Agility in Mind, which has been recognised in the FT’s Leading Management Consultancies list every year since it was founded, has worked with the likes of the BBC, RSA, LloydsPharmacy and more. Its team of experts apply agile thinking to create meaningful organisational change, and Diffusion UK will aim to build the brand and deliver these messages to business leaders across the UK.

The campaign will focus on amplifying the thinking behind Agility in Mind’s agile frameworks for transformation through a series of creative campaigns, underpinned by an ongoing press office and thought leadership programme.

Andrew Jones, CEO and Founder of Agility in Mind, says: “Agility in Mind exists to help ambitious organisations face challenges, drive innovation and survive in a changing world. Now more than ever, the agile approach to transformation is stepping into the spotlight as more businesses face up to regulatory changes around environmental impact and shifting societal demands.

“Diffusion UK, with its impressive track record of working with professional services firms, is already helping us to reach many of those leaders grappling with meeting strict emissions targets or implementing meaningful hybrid working structures. The team is working with us to creatively turn our business transformation capabilities into stories and content marketing streams that are catching the attention of both senior decision makers and the national business media. We look forward to building on this momentum together.”

Giles Barron, Director at Diffusion UK, comments: “Agility in Mind is equipped to help complex organisations work towards clearly defined business goals, whilst continuing to scale. Its approach is methodical and can demonstrably be applied to even the most novel challenges in the market.

“At Diffusion, we love working with companies that want to do good and punch above their weight in competitive spaces dominated by much larger beasts. Our creative, proactive integrated campaign plan is designed to build awareness of Agility in Mind and its mission, supporting its lead generation strategy and making its approach unmissable for forward-thinking business leaders.”