HolidayPirates, one of Europe’s largest and fastest growing travel deal platforms, has appointed Diffusion to build its brand awareness and amplify its mission of making travel accessible and affordable for everyone as value becomes more important than ever for consumers.
Building on the brand’s growing popularity and consumer demand for the best deals, Diffusion’s brief will seek to elevate awareness of HolidayPirates beyond the travel pages and position the brand as the industry expert on travel trends.
HolidayPirates is the UK arm of The HolidayPirates Group, which is headquartered in Berlin and operates in 10 countries. Since 2011 its expert editorial teams have curated the best value deals so people can travel, explore and holiday more for less.
With the largest social media following of any travel brand in the UK, HolidayPirates shares deals directly with over 20 million consumers every month across its website, WhatsApp, newsletters, mobile app, and social channels.
Diffusion’s campaign will be built around clickable, bookable trips that will generate mainstream consumer awareness and drive bookings, supported by a core press office and corporate profiling campaign.
Mara Zatti, Head of Global Brand and Communications, The HolidayPirates Group, commented: “Diffusion impressed us with its understanding of HolidayPirates’ brand in the UK and our goals, and in particular that we want to reach new audiences in new ways. Their track record of expanding the appeal of travel brands into the mainstream media landscape was especially crucial for us. The appointment comes at an important time for us as we look to continue our significant growth, and we’re confident Diffusion will support us to cut through in this highly competitive sector.”
Daljit Bhurji, CEO and Co-Founder, Diffusion adds, “The travel industry is truly booming, with consumers showing no signs of wanting to rein in their holidays despite a more general tightening of the purse strings. It’s more important than ever that travel brands are demonstrating value and quality of experience do not have to be mutually exclusive; HolidayPirates’ deep expertise in what makes the best value deal is perfectly placed to meet this demand. We’re looking forward to working with HolidayPirates to establish them as industry leaders in enabling everyone to travel more for less.”