As the annual Pride Month celebrations have now ended for 2023, it has been interesting to see how different companies chose to recognise the event this year. Pride Month is a fantastic opportunity for people everywhere to show their support for the LGBTQ+ community, remember the hard-won battles that have been fought in the name of equality, and to shine a light on the problems still being faced by people every day.
Celebrating Pride Month as a corporation can be tricky, and navigating the best ways to show your support, while avoiding hollow gestures, can be even trickier. And this year especially, the splashing of rainbows on logos was not going to cut it.
In previous years, the presence of a rainbow logo to replace a brand’s regular design was a bold show of support. Companies risked significant backlash for being one of the minority to stand in solidarity with the queer community, but times have changes and companies are having to adapt to this.
Nowadays the presence of a rainbow logo is seen as a bare minimum, and is often even mocked by queer people for its insincerity and hollowness, especially when the business practices of said companies are less than perfect on this front.
However, this doesn’t mean companies wanting to support Pride Month should forgo the rainbow logo altogether, but instead a more well-rounded approach to supporting people should be considered, and not just viewed as a box-ticking exercise.
Partnering with or providing support for LGBTQ+ charities is a fantastic opportunity to show sincere support for the community this month. So many amazing charities exist in order to progress the rights of queer people living around the world, and they are always in need of financial help.
Putting financial weight behind the month’s celebrations adds validity to your support, and makes a real difference in a world where LGBTQ+ rights are often under attack.
Diversity in the workplace is important for creating a supportive work environment, and will help attract the best talent to your company, at all levels. Having senior staff members of all backgrounds helps to create a culture of inclusivity and that is absolutely something to shout about. Even seemingly small gestures like the incorporation of personal pronouns into proposals, profiles and email footers can mean a lot for queer people who are wanting to be open about themselves at work.