SamBoat, the global platform for boat rental, has appointed Diffusion to build its brand awareness in the UK as Brits look to holiday overseas once again. The appointment comes following a competitive pitch process.
SamBoat is the fastest growing global rental platform, offering the widest range of boats and yachts. As an experience typically reserved for the wealthy; sailing has often lacked a sense of accessibility. SamBoat’s mission is to popularise sailing, opening it up to a wider audience, and in recent years, TV and media have made it topical, relevant and appealing to British consumers.
Building on this increase in consumer interest, Diffusion’s PR programme will include campaigns that tap into cultural moments and events to generate mainstream consumer awareness, supported by a core press office campaign and press trip activity.
The SamBoat platform compares thousands of boats around the world, all of which has been vetted by SamBoat, and filters them according to price, size and cabin availability. The rental experience removes the stress and fuss of searching for and booking the perfect boat to meet the customer’s needs.
Oliver Moss, Marketing Manager, SamBoat comments: “We’re excited to be working with Diffusion, from the offset the agency understood us as a brand and our goals. During the pitching process, Diffusion impressed us with their insight and creative approach to the industry as well as the strength of their travel and lifestyle media relationships. For SamBoat, it is important for us to reach consumers who wouldn’t usually consider boating, and through Diffusion’s campaign we’re going to be targeting this audience and showing them how accessible it can be.”
Natasha Cobain, Director at Diffusion adds: “The appointment comes at an exciting time for SamBoat with the business continuing to go from strength to strength. As overseas travel opens up, and travel restrictions ease, consumers are showing an appetite to try something new and exciting in 2022. Our campaign will challenge the status quo of sailing, an activity so often reserved for the elite. Working with SamBoat we will be democratising sailing to make it a more accessible holiday option.”