DJI takes off with Diffusion


DJI, the global drone and camera leader, has selected Diffusion as its U.S. public relations partner for the company’s 2020 holiday campaign. With the recent launch of two brand new DJI products perfect for holiday gifting, the DJI Mini 2 and the DJI Pocket 2, Diffusion is tasked with a consumer media relations campaign designed to drive consumer awareness of both products – inspiring Americans to bring their ideas to life and to capture high-quality content.

Diffusion’s campaign for DJI will creatively bring to life both new products, using a mix of media relations, gifting and experiential activations. Diffusion will target consumer and lifestyle media, with a focus on holiday gift guides both in the traditional holiday gifting season as well as in early 2021 with an eye on future gifting seasons. With options for a wide range of audiences, from the savvy content creator to the novice solo traveler, Diffusion will ensure that DJI’s products are the top of every purchase list.

Weighing in at less than half a pound and small enough to be held in the palm of your hand, the DJI Mini 2 is simple to operate with easy-to-navigate-controls that make it a great fit for anyone curious about drones. With stunning, shake-free 4K imagery and powerful flight performance in a compact design, the Mini 2 gives beginners the chance to experience the magic of drone photography straight out of the box with a low learning curve.

The DJI Pocket 2 is DJI’s handheld stabilized mini 4K camera that is both powerful and portable. Small enough to fit right in your pocket, bag or purse, the Pocket 2 is an ideal everyday camera with pre-programmed modes that do the heavy lifting to create highly shareable, 4K content on-the-go. Users can also stream directly to social media, with more than 140 minutes of battery life.
DJI is the global leader in developing and manufacturing civilian drones and aerial imaging technology for personal and professional use.

Patrick Santucci, Senior Communications Manager, DJI, commented: “DJI has long been the favorite of anyone interested in drones, drone technology and drone photography, with customers in over 100 countries using our products to create and innovate. This year, we’ve released two of our most consumer-friendly, easy-to-use products that give anyone – not just drone lovers – access to incredible, high-quality photo and video filmed from the most unique vantage point. As we expand our user base and really offer anyone, anywhere, the opportunity to experience the joy of photography, we knew we needed a partner that understood how to tell our story. Diffusion brings together the best of both worlds – understanding deep technology while nailing how to tell that story to a consumer audience.”

Ivan Ristic, President, Diffusion, commented: “DJI is by far one of the hottest brands in the consumer technology space and is an absolutely dominant force in the global drone market. If you know drones, you know DJI. Our campaign is going to go one step further, making it so that everyone – regardless of previous drone experience – knows that DJI has the top products for anyone looking to connect, create and reflect even in the most challenging of years. Gifting a DJI Mini 2 or DJI Pocket 2 this holiday season will really be about gifting memories – in the most high-tech, innovative package.”