Soter Analytics Selects Diffusion as PR Agency of Record

Soter Analytics, the leading safety technology company protecting the manual workers of household names like IKEA and DHL, has named Diffusion as its public relations agency of record. Diffusion’s PR campaign will drive brand awareness of Soter Analytics among C-level decision makers in industries like retail, logistics and healthcare, positioning the company as the pioneer and leader in safety technology.

Diffusion has developed a creative messaging platform that articulates Soter’s company story, vision and purpose in a compelling and engaging way. The campaign will target media across mainstream business, technology, and innovation press, leveraging original research, new partner wins and business momentum announcements to call attention to the impact and change Soter is driving for workforce safety.

Soter Analytics leverages AI-driven solutions including wearables and computer vision processing technology to power long-term habit building and improve safety culture from the inside out, reducing ergonomic injuries by up to 86%. Preventing injuries before they happen, Soter is helping solve an industry-wide problem around workforce management and retention by using the best combination of AI and data analysis to yield tangible safety outcomes for workforces.

Egor Nazarov, Chief Marketing Officer of Soter Analytics, commented: “At Soter Analytics, we see a future where every workplace is equipped with the technology to prevent people from breaking. We’re committed to creating the most integrated and least intrusive solutions to keep workers safe and believe data is the key to making this happen. Diffusion has expertise in the space and a proven understanding of the dangers the manual workforce faces and technologies available to efficiently solve these problems. With Diffusion as our PR partner, we’ll be able to better define our vision and platform to grow our team, customer base and greater purpose around workforce safety.”

Ivan Ristic, President of Diffusion, commented: “Manual workers put their physical and mental health at risk each day, which not only causes consistent workplace injuries, but also impacts employee retention for companies desperate to keep skilled workers engaged. Soter Analytics identified this problem and is actively transforming the future to create much safer working environments. By leveraging our strong media relationships across business, tech, manufacturing, and supply chain verticals, our campaign will increase awareness around Soter’s vision for the future to help grow their customer base and in turn, enact positive change for the modern workforce.”

PRovoke Media: Soter Analytics Appoints Diffusion PR