Diffusion Named AOR for Mercedes-Benz High-Power Charging

Mercedes-Benz High-Power Charging, a subsidary of Mercedes-Benz building the most desirable charging network open to all, has named Diffusion PR as its PR agency of record. Diffusion’s campaign will highlight how Mercedes-Benz is investing into DCFC infrastructure across North America to deliver a quality-first experience defined by convenience, speed, and reliability.

As EV adoption matures from early adopters to a more mainstream consumer, Diffusion will establish Mercedes-Benz High-Power Charging as the network ushering in the next era of reimagined, seamless charging. Leveraging the brand’s 130-year legacy of engineering excellence, Diffusion will craft narratives breaking through a wide array of media spanning top-tier business, consumer lifestyle, automotive and EV trades, and local and regional verticals. The campaign will institute a robust thought leadership profile for the brand’s executives and will spotlight the company’s new products and location openings through an always-on earned media approach, awards and event support.

Mercedes-Benz High-Power Charging opened its inaugural charging site in November 2023 as part of an initial $1 billion investment to elevate the public charging experience. Since, it has made rapid progress in opening more than a dozen additional locations across the Southeast, all equipped with 400 kW speed chargers.

Anna Russell, Director of Communications of Mercedes-Benz High-Power Charging, commented: “Rapid growth demands an agency partner with the know-how to amplify our vision for the future charging experience. Diffusion demonstrated a keen understanding that to support the shift to electric, we must shape approachable narratives about the human experience with this critical infrastructure. With Diffusion’s PR support, we’re confident that we’ll be able to take fresh, creative stories to the media to level up our brand awareness and make a long lasting impact on the future of EV ownership.”

Kate Ryan, Managing Director of Diffusion, commented: “As a legacy brand established in excellence, Mercedes-Benz has the expertise and credibility needed to make real impact in the EV charging landscape. There is huge room for opportunity in the EV charging space, and Mercedes-Benz High Power Charging has the strategic vision to successfully flip the script on today’s EV power charging stereotypes. Our campaign will establish Mercedes-Benz High-Power Charging as a new voice raising the bar on what an EV charging experience should look like today, and in the future.”

PRWeek: Mercedes-Benz High-Power Charging Hires Diffusion PR as AOR