Article
Constant Contact Taps Diffusion as PR Agency of Record
Constant Contact, the digital marketing platform trusted by millions of small businesses and nonprofits, has appointed Diffusion PR as its public relations agency of record. Constant Contact has tasked Diffusion with a campaign tailored to amplify brand awareness and designed to position Constant Contact as the leading online marketing platform in the United States.
Constant Contact delivers for small businesses and nonprofits with powerful tools that simplify and amplify digital marketing. Diffusion’s PR campaign for the leading platform will include targeted, proactive media relations supporting Constant Contact’s primary initiative of helping businesses achieve real results and sell more online. Diffusion will elevate original research and data-driven stories in the press to bring to light Constant Contact’s expertise and leadership in the online marketing space across all channels including automation, list growth, integrations, and social and email marketing. Diffusion will also look to support Constant Contact’s local community in Boston through local activations and enhance the general knowledge of the platform’s greatest differentiators and new product suites to build awareness and excitement.
Founded in 1995, Constant Contact envisioned an online marketing tool that would help small businesses level the playing field against their larger, more established rivals. In 2022, Constant Contact now sends more than 2,500 emails per second, resulting in about 80 billion messages a year to their clients’ most important audiences. Whether it’s leveraging SMS, social and search features to get new customers or sending great looking emails with the power to drive more sales, Constant Contact combines the right tools and advice to help customers get the results they want to achieve.
Kristen Andrews, Senior Director of Communications, Constant Contact commented: “At Constant Contact, our commitment to innovation and growth on behalf of small businesses and nonprofits is driven by our appetite for generating real, meaningful results for our customers. Diffusion’s history of developing lasting relationships with top-tier US media, along with expertise in telling data-backed stories, is strongly aligned with our strategic goal of reaching and supporting more businesses and nonprofits.”
Kate Ryan, Managing Director, Diffusion, commented: “Constant Contact allows for every small business to be heard and for every idea to have the opportunity to grow, ultimately fueling innovation and improving the future of tomorrow. At Diffusion, we have a wealth of experience leveraging data insights to tell important business stories, and Constant Contact has a keen understanding of the thousands of small business owners who need their time-saving tools enabling them to easily create and send personalized marketing campaigns, building customer loyalty and encouraging repeat business. Our program for Constant Contact will uniquely position the platform as the unmatched online marketing platform empowering more small business and nonprofits to turn their dreams into a reality.”
