70mai Taps Diffusion as PR Agency of Record

70mai, a leader in smart dash cam and automotive technology, has named Diffusion PR as its U.S. public relations agency of record. As 70mai looks to expand its international market presence and elevate its reputation as a leading authority in automotive technology, Diffusion will drive awareness around 70mai’s new products while elevating its global leadership in smart innovations that make every journey easier.

Diffusion’s campaign for 70mai will position the company as a leader in innovative dash cam technology through a strategic PR program focused on earned media, commercial editorial partnerships, and an authoritative thought leadership program. The team will spotlight 70mai’s advanced hardware and software capabilities in mainstream consumer, automotive, lifestyle and tech media, driving traffic and sales through earned coverage, along with strategic affiliate partnerships, to help the company reach its vision of delivering a safe, comfortable, and networked experience both on and off the road.

70mai develops smart automotive technology designed to improve safety, convenience and connectivity for drivers around the world. Best known for its advanced dash cameras, the company combines high-quality hardware with intelligent software features, including AI-powered safety capabilities and connected driving tools. With millions of users globally and a growing presence in the United States, 70mai continues to expand its ecosystem of smart driving solutions while celebrating a decade of innovation in automotive technology.

Dana Yang, Senior PR Manager at 70mai, commented: “As we continue to grow our footprint in the U.S., it’s important that our story reflects both the technological innovation behind our products and our commitment to making driving safer and smarter. Diffusion’s reputation as a consumer tech media relations powerhouse, combined with their deep understanding of the media landscape and strong relationships made them the ideal partner to help bring our story to life.”

Kate Ryan, Managing Director of Diffusion, commented: “70mai is a brand that truly represents the future of automotive technology. As dash cams become an essential part of the modern driving and safety experience, there’s a huge opportunity to shape the conversation around how this technology protects consumers, supports smarter mobility, and captures the moments that matter. Our PR campaign for 70mai will bring real-world stories to life, highlighting not only the innovation behind their suite of products but also the real-world impact and protection that they offer drivers of all ages.”