STACK Appoints Diffusion as PR Agency of Record

STACK, the leader in preconstruction software from takeoff to proposal, has named Diffusion PR as its public relations agency of record. As STACK looks to increase its thought leadership across preconstruction and the built environment in an increasingly crowded construction technology landscape, Diffusion will drive awareness, industry share of voice and elevate STACK’s unique value proposition to demonstrate how STACK helps everyone win.

Diffusion’s campaign for STACK will focus on positioning the company as leading the preconstruction revolution with an enterprise-powered, AI-accelerated, plan-anchored platform that turns construction documents into confident, profitable decisions. Through a strategic PR program leveraging earned media, an authoritative thought leadership program, customer stories and original research, Diffusion will amplify STACK’s mission and key executives in mainstream business, technology and construction/build press.

STACK is the most mature and complete platform on the market and provides contractors with preconstruction solutions for efficient, accurate takeoff and estimating, giving construction professionals the insights and speed to win more profitable work. By providing AI acceleration, platform expertise and data connections for growth, STACK empowers estimators to streamline estimating, bidding and project planning while providing clearer visibility into construction data.

Lindsay Powers, SVP of Marketing at STACK, commented: “STACK has always been focused on building construction technology that drives positive business impact and greater project profitability and that supports the construction lifecycle from bid through build. As the market evolves and more voices enter the space, it’s important that we tell our story clearly and confidently. Diffusion stood out for their ability to translate complex enterprise technology into concise, compelling narratives, and they were the clear choice to help us elevate our leadership within the preconstruction industry.”

Kate Ryan, Managing Director at Diffusion, commented “STACK is a true category leader with a clear vision for the future of preconstruction – one that’s connected, data-driven and built for scale. They defined this space, and their unique approach is setting a new standard for the industry. We’ll leverage our expertise in the B2B technology space to help STACK amplify its voice, showcase its thought leadership and ensure the industry fully recognizes the innovation and impact STACK is bringing to construction workflows.”