easyplant, the leading DTC plant brand best known for their premium quality self-watering plants, has named Diffusion as its public relations agency of record. Diffusion’s PR campaign for easyplant will support the brand’s growth in the US market, establishing them as a fast-growing category leader.
Diffusion’s campaign will elevate easyplant over competitors and amplify awareness of the brand through creative activations and a multi-faceted media relations approach. Through timely and wide-reaching campaigns, Diffusion will increase brand and spokespeople engagement and awareness amongst social media influencers and key press across mainstream lifestyle and business publications.
Founded in 2021, easyplant has quickly risen to become the plant provider of choice reaching over 300,000+ plants sold to-date. Through its patent-pending self-watering system and highly engaged plant concierge service, easyplant helps everyone enjoy long-lasting, low-effort greenery in their homes, regardless of experience or skill level.
Elisheva Manekin, spokesperson for easyplant, commented: “At easyplant, we believe in plants for all, and have invested years of R&D to achieve the perfect, ubiquitous solution for anyone who wants to enjoy thriving plants in their homes with minimal effort. The demand to-date has been overwhelming and with Diffusion’s PR support, we’ve set out to continue amplifying our brand to meet new audiences and see consistent business growth as a result.”
Kate Ryan, US Managing Director of Diffusion, commented: “I can’t think of anything our consumer team loves more than working with brands giving people easy access to beautiful, swoon-worthy products for their personal space. As fans of easyplant – even before we started working together – what you see is what you get: healthy, gorgeous plants for your home that are easy to maintain, no matter the color of your thumb. While easyplant is already catching the eye of consumers, our campaign is designed to take the business to the next level and into the hands of earned media and influencer partners eager to tell its brand story to untapped audiences.”
PRWeek: easyplant Appoints Diffusion PR