EverythingBranded, the provider of high quality, tangible marketing solutions outside of the digital world, has named Diffusion as its public relations agency of record. Diffusion’s campaign for EverythingBranded will support the brand’s growth in the US market, establishing them as the leader in branded merchandise solutions, making people smile while elevating the brands they represent.
Since its inception in 2010, EverythingBranded has continued its global influence within the promotional goods sector with its expansion to the US in 2017. Everythingbranded continues to support thousands of businesses each month with their promotional goods needs and counts some of the world’s biggest brands like Microsoft, Netflix, Google, Walmart, Coca-Cola and NASA amongst customers. A global and creative company, EverythingBranded’s American and international supply chain offers over 130,000 products giving customers the best chance of finding the right product to elevate their brand.
Diffusion’s campaign will elevate EverythingBranded over competitors and build stateside awareness of the UK-based brand through creative activations and a highly targeted media relations approach among mainstream business and technology publications, as well as marketing and HR trade verticals. Through timely outreach, Diffusion will coordinate briefings with EverythingBranded’s chief executive officer and core spokespeople to secure thought leadership opportunities on key topics.
Paul Rowlett, CEO and Founder of EverythingBranded, commented: “The facts are clear, Market research shows that branded products are the most cost-effective way to gain eyeballs for your business and elevate your brand. At EverythingBranded we understand budgets for ‘merch’ are spread thin, which is why we provide an approachable, affordable array of options for our customers, with the understanding that value means nothing if service falters. As we look to grow in the US market and compete against other established companies in the space, we need partners who are as inventive and agile as we are. Diffusion’s success record in building awareness for challenger brands made them a no-brainer for us.”
Ivan Ristic, President of Diffusion, commented: “Branded promotional products and desirable merch have long been a cornerstone of creative and effective marketing campaigns and innovation continues to drive this industry’s ongoing growth. For many companies, designing, sourcing and manufacturing cool, creative merch for customers, employees, and prospects is one of the most tried and tested, yet underrated tactics to promote culture, connection, retention and growth. EverythingBranded is already one of the most well-respected leaders in promotional merch overseas, and our we look forward to helping them establish that leadership position in the burgeoning US market, too.”
PRovoke Media: EverythingBranded Appoints Diffusion PR