GoPro Taps Diffusion as U.S. PR Agency of Record


GoPro, the brand helping the world capture and share itself in immersive and exciting ways, has named Diffusion PR as its public relations agency of record with a focus on U.S. media relations. GoPro has tasked Diffusion with a brand awareness campaign designed to cement its reputation as the world’s most loved camera used to capture everyday life and inspire people to pursue their passions.

Diffusion’s PR campaign for GoPro will boost overall consumer awareness, targeting new demographics including Gen Z and adventure parents while maintaining the brand’s core audience of loyal fans. With a focus on fresh creative activations, partnerships and reviews, Diffusion will support the brand’s key launch moments as well as ongoing PR for the full suite of GoPro products including the Quik app, GoPro subscription, gear and apparel.

Founded in 2002 by Nick Woodman, a photo and video enthusiast in search of a better way to film himself and his friends surfing, GoPro has grown into a relentlessly innovative brand beloved around the world for its insanely versatile and enabling products. GoPro celebrates all things awesome while inspiring people to document the beauty of their everyday lives.

Kelly Baker, Senior Director, Global Media Relations & Community Marketing, GoPro, commented: “GoPro creates the most advanced, immersive and easy-to-use photo and video capture and editing technologies, and we’re lucky to work with some of the best content creators and athletes in the world. In seeking a U.S. PR partner, Diffusion’s passion for our brand and thoughtful creative ideas blew us away. With Diffusion, we saw the best of both worlds – a partner as well versed in tech as they are in our consumer audiences. Together we’ll drive even more awareness to GoPro’s products, ultimately growing the already incredible GoPro community we have built.”

Kate Ryan, Managing Director of Diffusion, commented: “No one captures the most exciting moments in life better than GoPro. Not only did they create the category of action cameras, but they continue to lead it. GoPro’s image quality and attention to detail is unparalleled, and the addition of its Quik app means that GoPro delivers a full ecosystem of hardware and software, while simultaneously prioritizing affordability and ease of use. Does it get any better? At Diffusion, we work with brands that leverage technology to better our collective future, and GoPro is a prime example. Our campaign will support GoPro in its mission to inspire new audiences to document, create and share all the world has to offer.”

PR Week: GoPro Appoints Diffusion PR