Rakuten Kobo Selects Diffusion as US PR Agency of Record

Rakuten Kobo, the global leader in digital reading, has selected Diffusion as its US public relations agency of record. Diffusion’s PR campaign for Kobo will support the company’s first-to-market eReader lineup and digital reading innovations in the US, expanding brand awareness for the company in North America.

Diffusion’s campaign will spotlight Kobo’s growing portfolio of eReader device options and offerings for readers everywhere, boosting consumer and media awareness through widespread, yet highly targeted media outreach and product seeding strategy. Diffusion will coordinate in-depth product reviews and ongoing media opportunities for Kobo, while also assisting in the implementation of an affiliate partnerships strategy to drive US sales.

Kobo has been first-to-market with eReader innovations such as waterproofing and blue light reduction since 2009, making reading better and more accessible for all readers so they can read anywhere, at any time, on any Kobo eReader, iOS, Android or Desktop device. With endless eBook and audiobook options and accessible eReader devices for all preferences, Kobo makes it easy for readers to carry around their own portable library and create a customized reading experience that works for anyone.

Rene d’Entremont, Senior Director of Communications at Rakuten Kobo, commented: “At Kobo, we’re solely focused on books and improving the digital reading experience, with best-in-class eReaders and a broad digital catalogue that makes books more accessible for readers around the world.  As we continue to expand and grow brand awareness in the US, Diffusion immediately came to mind as a PR partner that not only shares in our love for books and reading but understands the ins and outs of the product review media landscape across lifestyle, technology and niche trade verticals. We’re confident that with our collaborative PR and affiliate marketing efforts, Kobo will become a well-loved companion to any US book lover.”

Kate Ryan, Managing Director of Diffusion, commented: “Kobo is a company built by book lovers for book lovers, and they’ve always been the first to innovate across the category. We love working with brands intent on bringing only the most exciting technology to market, and we’re fortunate to be the lucky ones to share this incredible brand with our friends across the US as Kobo continues to grow its global presence. I can’t wait for anyone who loves reading to experience the pure joy that opening and owning a Kobo brings to settling in with a good book.”

PRWeek: Rakuten Kobo Appoints Diffusion PR