WebPurify Selects Diffusion as PR AOR

WebPurify, the leading moderation service combining the power of AI and humans to keep brands and communities safe, has named Diffusion as its public relations agency of record. Diffusion’s campaign for WebPurify will further establish the company as the go-to resource for all-things content moderation, including text, image, video and audio review.

Diffusion’s PR campaign will position WebPurify as an innovative, market-leading UGC moderation tool, combining best-in-class AI and human UGC moderation technologies to better protect businesses and consumers from the worst internet behaviors. By exploring key trends and leveraging more than a decade’s worth of proprietary system data Diffusion will use quantitative insights to inform on this evolving industry. A targeted media relations approach will place WebPurify at the center of timely media conversations tied to moments such as pop culture trends, elections and holidays.

The first UGC moderation as a service, WebPurify is the trusted one-stop-shop for the world’s most credible organizations including PBS, Microsoft, AllState, LegalZoom and more. An industry vanguard, WebPurify’s longstanding industry dominance and extensive expertise keeps the company ahead of the game. Beyond moderation of potentially harmful text, images, and video on the web, the team recently launched their new VR Moderation Studio to address the challenges that the metaverse will soon present.

Joshua Buxbaum, Co-Founder and Head of Sales of WebPurify, commented: “In today’s digital climate, User Generated Content gives brands a leg up on competitors, but only if used safely and correctly. One inappropriate comment, illicit photo or graphic video can destroy a customer’s hard-won trust in the company. The proliferation of this type of harmful content requires constant vigilance including a first line of defense in the form of AI and a more nuanced eye from specially trained human moderators. Our customers can seamlessly integrate both of these services into existing strategies, and with Diffusion’s thoughtful PR support, we’ll be casting a much wider net to attract more brands to use our services and make the web a safer place.”

Ivan Ristic, President at Diffusion PR, commented: “Brands and platforms are being held more and more accountable for the content that is openly available to potentially vulnerable consumers surfing the web, even if it’s coming from other users. With new content platforms evolving before our eyes, it’s a critical time for businesses to prioritize protection and comply with evolving government regulation. As the industry leader in moderation, WebPurify, is offering exactly what brands need to keep content safe and engaging for all audiences that may come across it.”

PRovoke Media: WebPurify Appoints Diffusion PR