Propeller Appoints Diffusion as PR Agency of Record


Propeller, the 3D drone mapping and data analytics solution for civil construction and earthworks operations, has appointed Diffusion as its public relations agency of record. By utilizing the full power of data for those moving or digging the earth, Propeller accurately and instantly tracks progress to make faster, safer and more profitable decisions.

Diffusion will support Propeller’s expansion in North America by leveraging customer case studies and highlighting Propeller’s core technology through a campaign built around media relations, thought leadership and creative activations. Diffusion will target mainstream business, technology, construction, waste management, and agriculture media verticals to generate positive brand awareness for Propeller.

Founded in 2014, Propeller simplifies the gathering and analysis of worksite data, democratizing its access, and making it as useful and accessible for less-technical construction professionals as it is for surveyors and engineers. Propeller’s solutions make the lives of foremen, engineers and workers building the infrastructure that cities, states and countries rely on, better. Propeller is committed to innovation that solves the issues its customers are facing every day, to help them run smarter, safer and more efficient worksites.

Holly Hamann, Vice President of Marketing at Propeller, commented: “It’s a myth that the construction industry is slow to adopt technology – in fact, it’s that a lot of technologies haven’t adequately served the industry’s needs. This space is eager to adopt technology that’s been proven to be reliable and at Propeller, we are developing solutions that are built from the ground up to better serve the needs of the foremen, contractors and workers using them. Propeller needed an agency partner with a proven track record developing and delivering creative and impactful campaigns for results-focused technology clients. From their international expertise and their refreshing creativity and accountability, Diffusion made it an easy decision.”

Ivan Ristic, President and co-founder of Diffusion, commented: “As we enter a period of supercharged infrastructure spending and growth in the US, Propeller is having a huge impact on supporting the crews who build the roads we drive on, the airports we fly from and the major infrastructure our cities rely on. Our campaign is designed to shine a light on the success Propeller’s customers have experienced first-hand using its technology, while creatively articulating Propeller’s vision for the future of the construction industry worldwide.”

Provoke Media: Propeller Taps Diffusion PR for Support