StrongArm, the technology company that protects and empowers over 35,000 Industrial Athletes™ at companies like Walmart, Toyota and Albertsons through wearable technology that delivers actionable insights, has named Diffusion as its public relations agency of record. Diffusion’s campaign for StrongArm will focus on building the company’s overall brand awareness and support its launch of new product sectors, positioning StrongArm as the leading safety science company protecting America’s industrial workforce.
To kick-off the partnership, Diffusion supported the company in announcing its Series B funding round, which was the largest funding round ever secured by an industrial safety wearables company. Looking ahead, Diffusion’s campaign will drive relationship-building with key media across top industry targets, highlighting StrongArm’s mission to use data and wearable technology to inform safety for those fulfilling the world’s essential services. The PR campaign will also boost StrongArm’s overall thought leadership profile, highlighting key executives’ visions for the future of workplace safety and data in people management for good in mainstream, business, and industrial trade publications.
StrongArm’s wearable devices protect more than 35,000 of today’s Industrial Athletes – individuals who put their bodies on the line day in and day out to fulfill the world’s essential services – by providing real-time feedback to inform safety, proper training, and retention across the workforce. In addition to StrongArm’s core injury reduction offerings, StrongArm recently introduced the new SafeWork System, which includes the world’s largest industrial safety data set, providing managers safety trends and insights as well as real-time alerts, empowering customers with workforce efficiency and organizational impact tools.
Michael Palmer, Executive Director of Marketing, StrongArm, commented: “At StrongArm, we truly care about investing in the safety of today’s industrial workers, and have made it our mission to develop the very best technology and products that do just that. The reality is that more than 38,812 occupational injuries occur every hour worldwide, and with Diffusion’s partnership and expertise in the B2B technology sector, we plan to amplify the importance and impact of our work. In doing so, we’ll continue our trajectory of rapid growth and brand awareness, to protect and advocate for more of America’s critical workforce.”
Ivan Ristic, President, Diffusion, commented: “The number of hourly occupational injuries is shocking – and so many of these injuries are entirely preventable. At Diffusion, we pride ourselves on working with true changemakers passionate about solving real problems and StrongArm does just that. Their actionable data is making a tangible impact on the safety of tens of thousands of Industrial Athletes using StrongArm’s products. In our view, the more people that know about what StrongArm can help achieve the better, and we’re proud to be a partner in telling their story.”
PRovoke Media: StrongArm Technologies appoints Diffusion PR